If you read 'About Swell' you'll be able to identify immediately with the founders- I certainly did! I also found their words particularly witty, after having stayed in so called glamorous hotels and paying a small fortune for the privilege!
The philosophy behind Swell is right up my street, that is "life's too short for Dralon, polyester sheets and individual cartons of non dairy creamer". Also after my own heart is 'a quality product at a reasonable price'. Unfortunately in my own experience you can actually pay over the odds for an extremely mediocre product.
A Swell Apartment is "for those who can't afford to be disappointed" so if you're looking for 
a chic apartment in Paris or the perfect pad in Seville, check out Swell Apartments.
And there's more...
Also from the Swell Group is the exquisitely furnished O Fabulous, a boutique hotel situated in Co Donegal, Ireland.